ISAPP has existed since 2002. At the time of incorporating the organization, founding board member Prof. Gregor Reid designed ISAPP’s original logo, which has served the organization well for the past 20 years.
But ISAPP board members recently agreed that a new look was desirable to reflect the growth and evolution of the organization. A new look also seemed timely with ISAPP preparing to celebrate in 2022 its 20th anniversary of being incorporated as a nonprofit. ISAPP is now pleased to announce the unveiling of its new, re-designed logo.
The new logo features three intersecting circles abstractly representing science, microbes and health. The colors and shapes comprise a bold mark that speaks to the strong foundation of ISAPP. The interconnecting circles visually represent the networking ISAPP community that is central to its value for members. At the intersection of the circles is a subtle forward arrow which symbolizes ISAPP’s role in moving science forward in the area of probiotics, prebiotics and related substances.
The logo was designed by Amy Westphal, a graphic designer living in Portland, Oregon. Amy also brings her skilled eye for design to ISAPP’s many infographics.
Mary Ellen Sanders, ISAPP’s Executive Science Officer, says, “As part of the logo redesign process we aimed to concisely and overtly communicate – visually and through the new tagline – ISAPP’s focus on science, microbes and health, while subtly communicating its essential role of bringing scientists together to move this field forward.”
Hereafter, the logo will be incorporated on the website and employed in any new materials created by ISAPP.